Flavor-Packed Candy Products : Mentos Discovery

Trends
Mentos Discovery is the latest creation from Perfetti Van Melle positioned to help consumers get explorative when it comes to their candy experience.

The product features the signature format of the original Mentos candies in their tube-style packaging, but boasts a whopping 14 flavors in each one. This includes lychee, passionfruit, blueberry, lime, blackcurrant, raspberry, strawberry, lemon, orange, banana, watermelon, cherry, grape and pineapple. This means that each piece will provide a different flavor experience and will help consumers to potentially find their new favorite.

Brand Manager Sara du Plessis spoke on the Mentos Discovery candies saying, “Research shows that a younger audience is more experimental and actively seek more innovative flavours. Flavour really is at the heart of the Mentos brand, so we are perfectly positioned to deliver this. Mentos Discovery is an opportunity to drive further appeal among younger audiences while offering something new for our existing fans, helping to disrupt the stale everyday with fresh fun!”



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