Espresso-Based Cold Brews : espresso blend cold brew

Trends
STōK Cold Brew has announced the ‘Espresso Blend Cold Brew,’ a fusion of the brand’s cold brew and its premium espresso recipe. The cold brew is brewed in a slow, flavor-focused process with undertones of chocolate, brown sugar, caramel, dried fruit, and nuts. The campaign highlights how the average consumer does not mind drinking cold brew at any time of year, even in freezing temperatures.

The STōK Cold Brew Coffee is robust without being too bitter. It was brewed at low temperatures for 10 hours using Arabica-based blends and has an excellent ratio of beans to water compared to regular hot brews.

STōK’s Espresso Blend Cold Brew, with an SRP of $5.99, is currently marketed nationwide in 48oz. multi-serve bottles.

“Younger consumers not only love their coffee cold, but they also appreciate a good espresso. STōK’s Espresso Blend Cold Brew answers what consumers are looking for in the category, and we’re excited to continue giving them new ways to enjoy the coffee house experience from the comfort of their homes,” said Brittney Polka, Vice President of Ready to Drink Beverages, and lead for STōK Cold Brew at Danone North America.

Image Credit: ST?K



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *