The Forter Trust Platform is a product that aims to provide fraud prevention and protection for digital commerce. It uses a combination of identity graph, network effects and decision engine to assess the trustworthiness of every customer interaction, from account creation and checkout to loyalty programs and returns. The platform integrates with the payment ecosystem and delivers real-time decisions in under 400 milliseconds.
The online retail industry can benefit from the Forter Trust Platform in several ways. First, it can reduce the costs and risks associated with chargebacks, false declines and abuse. On average, merchants who switch to Forter experience a 72% reduction in chargeback rates and a 46% reduction in false declines. Second, it can enhance the customer experience and loyalty by offering seamless and secure transactions, personalized offers and frictionless returns. Third, it can enable scalability and growth by allowing merchants to expand into new markets, channels and segments with confidence.
Image Credit: Forter
