At eBay, helping sellers grow their business is our top priority. This focus on seller growth is what originally led to the creation of advertising in 2015, and now, we are excited to introduce the next iteration of advertising on eBay.
Today, eBay Advertising is unveiling a reimagined and redesigned advertising experience. From a new Advertising dashboard to a simplified portfolio, the powerful new experience will help take your business to new heights. These tools are designed to simplify advertising experience, increase listing visibility, and ultimately lay the foundation for stronger sales velocity and continued business growth. With intuitive navigation and more advanced technology, our diverse community of sellers can enjoy a revamped advertising experience. Growth starts here.
A new Advertising dashboard with personalized insights and more tools
The new Advertising dashboard provides sellers with a streamlined, all-in-one solution for tracking and optimizing ad campaign performance.
It starts with a dedicated spot on the Seller Hub
To give you a more intuitive and streamlined advertising experience, we’ve revamped the Seller Hub Marketing tab and are introducing a brand new Advertising tab. Your Advertising dashboard is now a click away in Seller Hub, providing you a comprehensive and holistic view of all campaigns, as well as detailed reporting, so that you can easily analyze campaign performance and make informed adjustments to help improve sales.
More metrics and new recommendations to power your growth:
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Today’s recommendations, which offers daily, customized tips to help you optimize your advertising campaigns and improve ad effectiveness.
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Suggested campaigns, which features custom-built, ready-to-launch campaigns based on historical data and eBay best practices. These made for you, ready to launch campaigns are fully optimized and can help you sell more, faster.
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Trend-based campaigns, which leverage ebay.ai to uncover current and emerging marketplace trends and build a ready-to-launch campaign designed just for you and your unique listings. Trend-based campaigns help you take the guesswork out of advertising. When we spot a chance to boost campaign results, we’ll let you know by providing a clear actionable tip.
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Advertising insights, which helps sellers discover the latest in news, research and product announcements from the team. Uncover even more tips and tricks, seasonal guidance and insights to achieve your goals.
Personalized recommendations and pop-up notifications also help users to quickly understand what’s working and where to pivot, so they can revise their ad strategies in real-time.
With the dashboard’s user-friendly interface and clean layout, sellers of all experience levels can easily launch new campaigns and make informed decisions on how to maximize return on ad spend (ROAS), thus driving more sales for their eBay listings and stores, based on campaign results and marketplace trends.
Promoting made simpler. A streamlined advertising portfolio.
From your new dashboard, eBay sellers can leverage three unique advertising solutions: Promoted Listings, Promoted Offsite, and Promoted Stores. We’ve unified our portfolio to simplify your journey making it easier to select the right solution and launch.
We are committed to meeting the diverse needs of every seller, regardless of their individual goals and objectives. Our suite of advertising solutions is designed to be flexible and customizable, ensuring that we have an option to suit every seller’s strategy. Whether you’re focused on highlighting specific listings, your store, expanding your reach to new buyers beyond the eBay platform, we have the solutions you need.
Are you looking to promote your listings, connect with more buyers on eBay and drive sales? With Promoted Listings, you’ll be able to utilize campaign strategies that align with the unique goals of your business. Your campaign strategy will determine your level of access to ad placements, controls and how you’ll be charged:
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The priority campaign strategy provides you with priority access to ad placements with advanced controls, AI generated campaign recommendations tailored to you, and you’ll only pay for clicks on your ads. Sellers saw a 50% increase in items sold, on average, when using a priority campaign strategy compared to non-promoted items.
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The general campaign strategy provides you with general access to ad placements with standard controls, and you’ll only pay when your item sells. Listings promoted with a general strategy have seen 30% more sales, on average, compared to non-promoted items.
If you’re looking to drive more people to your storefront, build brand visibility through eye-catching ads and increase the visibility of your store amongst interested buyers, Promoted Stores is a great option for you. With effective targeting capabilities, eBay helps its sellers build brand loyalty with current and potential buyers, over the course of a Promoted Stores campaign.
For sellers looking to drive potential buyers to your listings by showing your ads to those starting their shopping journey off eBay on leading external channels, such as Google, Promoted Offsite is a great solution. Promoted Offsite uses a dynamic cost-per-click model and automatically adjusts for each listing, daily. Users set budget guidance and adjust it along the way, as desired. Sellers see a 25% increase in sales from external channels by utilizing Promoted Offsite, on average.
“At eBay Advertising, we are always exploring new ways to incorporate the latest technology and AI solutions to ensure that our offerings are the best they can be for our sellers. We are also constantly engaging in conversations with our sellers, to learn about their journeys and how eBay can continue to support their evolving needs,” said Alex Kazim, eBay’s VP and GM of Global Advertising. “That’s why we’re so excited to launch the eBay Advertising dashboard and streamlined advertising experience, as we know it will combine advanced AI with our sellers’ appetite for a simple yet highly effective way to grow their businesses.”
Whether you’re new to eBay or a highly experienced seller, eBay Advertising offers simple and effective ad solutions that work for any budget. Our tools connect sellers with 132 million potential buyers on the platform, and the new dashboard offers everything – from real-time performance data to actionable insights – in one place, making it easier than ever to grow a thriving business. Growth starts here.
This announcement was originally published on the eBay Advertising Blog, where you can learn more about this and other eBay Advertising news.
