The partnership includes a free-to-use cash-back rewards program that will provide rewards on thousands of products available to buy at Dollar General. Shoppers will receive the cash-back reward via the Dollar General app or website by spring 2023. The initiative comes as part of the retailer’s continued push on enhanced financial services to build on its continued success and loyalty.
EVP and Chief Merchandising Officer Emily Taylor commented on the Dollar General and Ibotta partnership saying, “We are excited to provide an additional innovative option for our customers to help stretch their budgets. Ibotta’s cash-back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers alongside our everyday low prices.”
