The experience includes singer Becky G, NFL quarterback Patrick Mahomes and Barbie sharing some of the products they pick up when placing an order or visiting their closest location. The shopping experience enables customers to browse the carts of the three celebrities as a way to get inspired when placing their next order or pinpoint some hidden gems they might not have known about.
Vice President of Brand Strategy and Marketing Casey Schlaybaugh spoke on the new Walmart digital shopping experience saying, “Today, Walmart is launching a new, digital-first shopping experience that gives our customers an up close and personal way to connect with their favorite celebrities and shop customized carts full of their most-loved items. We teamed up with Patrick Mahomes, Becky G and Barbie to select their top picks from Walmart and curated shoppable carts for some of their favorite moments.”
