The Weetabix recipe book has been created as an update to the brand’s Any Which Way A Bix campaign as a marketing initiative to offer a range of suggestions for consumers to prepare anytime of day.
The recipes within the book are focused on inspiring consumers in the UK to take more control over their everyday diet to enjoy healthy yet affordable meals and snacks throughout the day. All of the recipes within the book cost roughly 80p per serving and have been developed by experts to offer something for consumers to enjoy day or night.
Head of Marketing Lorraine Rothwell commented on the new Weetabix recipe book saying, “Our recipe book offers consumers affordable and versatile inspiration, helping them to reconsider the role that Weetabix plays in their routine by catering well beyond traditional breakfast occasions.”
