Co-Founder and Vice President of Sales Ben Schmidt spoke on the new HOIST Black Cherry flavor saying, “We are ecstatic to unveil Black Cherry to our customers and the broader market. Our team has worked tirelessly to create a flavor that exceeds the high standards our customers have come to expect from us. Black Cherry is a testament to our ongoing commitment to innovation and excellence in the hydration beverage arena.”
HOIST Black Cherry has been launched by the brand as the latest flavor of its IV-level hydration beverage that’s sure to catch the attention of athletes alike. The drink is crafted with a precision formulation that is both sweet and tart, while also free from artificial sweeteners and dyes to give it a free-from recipe health-conscious sippers will appreciate. The drink is, like the brand’s other offerings, formulated to absorb into the body immediately without having to be digested like conventional sports drinks on the market.