The chocolate Easter egg features a Baileys Irish cream liqueur-flavored chocolate shell that can be cracked to reveal eight Baileys Chocolate Truffles inside. The treat comes packaged inside a carton with impressive branding, but is also free from plastic components that will help to reduce single-use plastics with seasonal treats. The product is arriving in the UK at Sainsbury’s, Asda, Ocado and NISA retailers where shoppers can pick one up for £8.
Baileys Chocolate Marketing Manager Alison Robson spoke on the inspiration behind the Baileys Chocolate Original Easter Egg saying, “We have seen the market for ‘Adult Easter’ expand and the demand for luxury eggs for adults increase. We’re excited for Easter 2023 as we launch our new Baileys Chocolate Original Easter Egg and hope to replicate last year’s success with the help of our NPD and new national supermarket listings.”
