Author: Hoorsana Damavandi, Assistant Professor of Marketing, University of Tennessee

Shoppers are less peeved by cost hikes due to scarcity – but retailers more often blame their own rising costs

Hoorsana Damavandi, Assistant Professor of Marketing, University of TennesseeLeave a Comment on Shoppers are less peeved by cost hikes due to scarcity – but retailers more often blame their own rising costs

Over the past few years, consumers have been hit with a steady stream of price hikes on everything from groceries to streaming subscriptions. And more are coming: 55% of companies in a recent survey by the consultancy KPMG say they plan to increase their prices within the next six months. Given significant customer backlash and […]

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Is there a ‘right’ way for a company to justify a price hike?

Hoorsana Damavandi, Assistant Professor of Marketing, University of TennesseeLeave a Comment on Is there a ‘right’ way for a company to justify a price hike?

Over the past few years, consumers have been hit with a steady stream of price hikes on everything from groceries to streaming subscriptions. And more are coming: 55% of companies in a recent survey by the consultancy KPMG say they plan to increase their prices within the next six months. Given significant customer backlash and […]

Continue Reading