Author: Hunter Kim, Professor and Director, Bennett School of Hospitality and Tourism Management, College of Charleston

When the U.S. last hosted the World Cup in 1994, the event drew unexpectedly large crowds. At that time, soccer wasn’t as popular among Americans as it is now, so expectations for attendance had been fairly low. So as the U.S. prepared to host the World Cup again in 2026, expectations for tourism were high. […]