New research finds 5 distinct profiles for generosity

Given that fewer Americans are donating and volunteering and that people in the U.S. appear to be losing trust in one another, it may seem like generosity has eroded in the United States. The nation’s political, social and economic divides might only strengthen that impression. But my recent research suggests that this belief would be […]

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Outsourcing cost of ‘impact’ data could mean 13% more bang for every charitable buck

Charitable donors often make gifts despite having little information about the organizations they support. Without relevant data, that money may not flow to the charities that evidence suggests are delivering the biggest bang for donors’ bucks. But getting good information about what donors call “impact” takes money, time and effort. If donors are responsible for […]

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