AI is making journalistic language more repetitive and predictable – and it’s a problem for all of us

What happens to language when a growing amount of text published in the press, online and on social media is written by machines? This question is not just important for the profession of journalism – it also has an impact on the richness of the language we all use to comprehend, describe and discuss reality […]

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Why do we personify AI models, and are these metaphors actually helpful?

The press has always used metaphors and examples to simplify complex issues and make them easier to understand. With the rise of chatbots powered by artificial intelligence (AI), the tendency to humanise technology has intensified, whether through comparisons to medicine, well-known similes, or dystopian scenarios. Although what lies behind AI is nothing more than code […]

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