Author: Daniel Read, Professor of Behavioural Science, Warwick Business School, University of Warwick

The Fyre music festival and its well-publicised failure are widely seen as a mixture of incompetence and fraud, embodied in Billy McFarland, its chief architect. People paid thousands of dollars for what was advertised as a luxury music festival but they were served simple cheese sandwiches and the entertainment was cancelled. McFarland spent almost four […]