Starbucks’ big marketing blunder in South Korea shows how cultural blind spots can put global brands in a bind
When Starbucks Korea promoted its series of reusable tumblers called “tanks” with a “Tank Day” campaign on May 18, 2026, it probably seemed like a fun marketing idea. Instead, it spiraled into a public relations crisis. Executives failed to account for the fact that May 18 also coincides with the anniversary of the South Korean […]
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