Author: Herkulaas MvE Combrink, Senior lecturer/ Co-Director, University of the Free State

Misleading information online is often treated as a technical glitch, something that better algorithms or stricter moderation can fix. But research points to a more complex reality. That is, the rise of “misfluencers”, individuals who shape how information is interpreted, shared and trusted across digital platforms. Whether acting deliberately or not, they tap into emotion, […]