Author: Peter McGraw, Professor of Marketing and Psychology, University of Colorado Boulder

The tourism industry is slowly waking up to solo travelers’ needs

Peter McGraw, Professor of Marketing and Psychology, University of Colorado BoulderLeave a Comment on The tourism industry is slowly waking up to solo travelers’ needs

Solo travel is surging – and an industry still largely built for two is taking note. Google reported in April 2026 that online searches involving “solo travel” hit an all-time high this year, with queries for “women solo travel” reaching a 15-year peak. Hilton’s 2026 trends report found that 26% of travelers planned to take […]

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Family-friendly workplaces are great − but ‘families of 1’ get ignored

Peter McGraw, Professor of Marketing and Psychology, University of Colorado BoulderLeave a Comment on Family-friendly workplaces are great − but ‘families of 1’ get ignored

In 1960, 72% of adults were married, and over 90% would go on to marry. HR policies and management practices back then catered to nuclear families with a lone, male breadwinner. Today, dual-career couples and working mothers are common, largely due to the growth of women in the workforce in the second half of the […]

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Doing things alone is on the rise, and businesses should pay more attention to that – even on Valentine’s Day

Peter McGraw, Professor of Marketing and Psychology, University of Colorado BoulderLeave a Comment on Doing things alone is on the rise, and businesses should pay more attention to that – even on Valentine’s Day

Every February, Valentine’s Day amplifies what single people already know – that public life is built for two. Restaurants roll out prix fixe menus for couples. Hotels promote “romantic getaway” packages designed for double occupancy. A table for one still invites the question, “Just you?” Yet there’s irony that’s hard to miss. While Valentine’s Day […]

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