Screenshot Media, a marketing agency specializing in Gen Z-focused strategies, has recently introduced a new service called ‘Micro Boost.’ This service facilitates partnerships between brands and micro-influencers, targeting nano-influencers and micro-influencers instead of larger creators. By tapping into the power of these smaller-scale influencers, brands can access a more localized and authentic approach to reaching their target audiences.
With the proliferation of social media stars boasting millions of followers, customers are growing more inclined to seek out more genuine connections and trustworthy recommendations. Screenshot recognizes this and is launching its new services to bridge the gap between successful marketing initiatives and brand authenticity.
“Gen Z consumers have moved away from the glossy advertising campaigns produced by influencers with millions of followers. Younger consumers now value authenticity, and this often comes in the form of micro-, or even nano-, influencers,” Screenshot Media founder and CEO, Shira Jeczmien said.
Image Credit: Screenshot Media
