White Castle is venturing into the augmented reality marketing landscape for the first time through a strategic collaboration with Borderlands: the Lionsgate film adaptation based on the beloved video game series. This innovative partnership introduces limited-edition retail and restaurant packaging for White Castle’s iconic sliders, adorned with vivid Borderlands characters. Each packaging has exclusive QR codes, enabling customers to unlock seven distinct augmented reality experiences that draw inspiration from the highly anticipated movie slated for release on August 9.
This groundbreaking initiative aims to merge the worlds of fast-food dining and entertainment, offering White Castle patrons a unique interactive experience through their smartphones. By scanning the QR codes on the specially designed packaging, customers can immerse themselves in dynamic digital content that brings to life the vibrant and action-packed universe of Borderlands.
Image Credit: White Castle
