The haircare products are meant to disulfide hair bonds, while also reinforcing and protecting tresses on a molecular level. The products include the Dairy Care Shampoo, Daily Care Conditioner, Concentrated Hydrating Mask and Repair & Protect Leave-In Treatment. The products are being rolled out at Walmart, CVS Pharmacy and Rite Aid where each one is priced at $9.99.
Vice President of Brand Marketing at MAV Beauty Brands Mina Kim commented on the Marc Anthony Repair Bond +Rescuplex collection saying, “At a time when consumers are making more discerning choices with their spend, we want to ensure everyone has access to a salon quality bond repair solution. I am thrilled with the amazing consumer feedback and clinical testing results that prove you don’t need to spend a lot to get true disulfide bond repair.”
