Interested parties will be able to score the ‘GilletteLabs with Exfoliating Bar’ razor, featuring Razer’s iconic triple-headed snake logo and distinctive acid green trademarks. The line of unique products will be accessible for purchase through both online platforms and physical retail locations, commencing in late August.
This collaboration caters to a diverse audience of consumers, highlighting the demand for male grooming products. The collaboration with Razer will put a new audience of gaming-focused consumers onto Gilette’s radar.
“We’ve been fans of Razer with its cutting-edge technology for a long time; it’s a brand that everyone recognizes in both gaming and technology. We’re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture,” said Daniel Ordonez, Global Brand Franchise Leader for Gillette.
Image Credit: Gilette, Razer
