The creation of the maple-flavored variety was driven by fan-developed maple recipes and valuable consumer insights and feedback. By blending the sweet, natural flavor of maple with the savory goodness of SPAM® classic, the brand delivers a delicious and complementary addition to any meal.
“For 86 years, the SPAM® brand has introduced a unique variety of products, aligning our great flavors with consumer trends and feedback,” said Lisa Selk, vice president of marketing for the SPAM® brand. “When recent research showed a resurgence of cooking breakfast at home and an unwavering consumption of maple products, we knew it was time to create SPAM® maple-flavored. And as a permanent addition to our lineup, we can’t wait to see the culinary creations our fans cook up for breakfast and beyond.”