Rust-Oleum’s Custom Spray 5-in-1 nozzle is called “the biggest innovation Rust-Oleum has unveiled in over a decade” and it’s being introduced with a campaign called The Dawn of a New Spray with an AR spray painting component. This experience is unfolding across various channels and it includes an augmented reality experience that lets DIYers try out the different spray paint nozzles using their mobile devices.
By scanning an in-store QR code, or the codes found on the campaign’s microsite, users can try out the five new nozzles on different virtual objects like skateboards and outdoor chairs. This augmented reality experience shows off what can be transformed with a fresh coat of paint, and the ease with which it can be done.
