Askov Finlayson — the world’s first climate-positive outdoor apparel company — is launching North Swimwear, a line of bathing suits “to keep you living your best life no matter the temperature.”
The faux launch is meant to draw attention to the reality of climate change and the beginning of Earth Month — as well as April Fools. Askov Finlayson is a certified B Corp with the mission to “Keep the North Cold.” The company is well known for its ongoing efforts to help protect the very thing its products are designed to celebrate: winter.
As the climate keeps changing, the North has become a hot spot for cold water swimming. Askov Finlayson has taken the same technology they used to make its winter apparel and comically applied it to an all-new swimwear line.
Image Credit: Askov Finlayson
