The Birds Eye Chip Shop Curry fish fingers are a new frozen fish product arriving in the UK market to offer consumers with a convenient way to enjoy a classic takeout flavor experience. The product features premium 100% fish fillet with a curry-flavored crust on the exterior that gets its crunchiness from panko breadcrumbs. The frozen fish pays homage to the classic chip shop curry sauce that many consumers will recognize from their favorite fish & chip spots.
Marketing Manager for Fish Mike Sowerby spoke on the Birds Eye Chip Shop Curry fish fingers saying, “With curry sauce being England’s second most popular (and Wales’ first) chip shop topping on fish and chips, it made sense to combine our iconic fish fingers with one of the nation’s most loved condiments.”
