Danny Lopez, director of Tundra Esports, has launched a new creative studio called Story Mode for “youth culture-driven content.” With a mission to create engaging content that appeals to both sectors, Lopez will draw on his experience in the gaming and esports industries. The studio will try to concentrate on five essential pillars: content, creativity, social media, events, and consultancy to help businesses connect with young audiences.
To grow its overall fanbases, the esports industry has seen a continuing rise in content studios. Streamer Ludwig Ahgren and esports organization Evil Geniuses have initiated attempts to increase their visibility in video creation. Lopez in particular, has experience working with the esports organization Fnatic before he transitioned to a role at Immortals and the Overwatch League franchise NYXL.
Image Credit: Story Mode, Danny Lopez
