French luxury label Ba&sh has launched a resale initiative in collaboration with Archive, a pre-loved platform for direct and less competitive selling. The US-based venture, like the brand’s previous initiative in France, will allow merchants to market secondhand Ba&sh goods for half their original price. Once sold, clients can redeem their profits for the whole amount in brand credit or 70% cash value.
Popular brands like Tommy Hilfiger, Francesca’s, and more have already launched their own unique resale platforms, making Ba&sh the newest to join the list. To start, residents of New York can drop off any used Ba&sh products at a nearby shop, and the firm will resell them on Archive on their behalf.
Image Credit: Ba&sh
