Ready-to-Cook Frozen Meat Products : frozen meat joints

Trends
The Aunt Bessie’s frozen meat joints have been launched at Iceland and Food Warehouse locations as well as online in the UK as a range of meat products perfect for a wide range of consumer needs. The products come in five varieties including Bacon Topped Chicken Crown, Beef Topside with Salt & Pepper, Crackling Pork Joint with Salt & Pepper, Honey Glazed Gammon and a Bacon Topped Turkey Joint. Each of the options come packaged in a foil tray that’s ready to cook in when frozen or after being defrosted.

Senior Brand Manager Andrew Dale commented on the Aunt Bessie’s frozen meat joints saying, “The new frozen meat joints build on Aunt Bessies’ existing category vision, making frozen a destination for meal inspiration and providing simple but complete meal solutions for shoppers.”



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