Creating new opportunities for our sellers to grow their businesses further is a driving force of everything we do at eBay Ads. We continue to invest heavily in new technology to make it easier for sellers of all sizes to run their business online. Last September, we announced the launch of Promoted Listings AdvancedBETA, our new cost-per-click solution to our Promoted Listings Portfolio. Since then, we achieved another major milestone in the expansion of the portfolio with the launch of Promoted Listings Express — our first advertising tool for auction listings.
The Benefits of Promoted Listings Express
One of the many benefits of the marketplace has always been the ability to sell items the way you want, whether that’s at a fixed price or through an auction. Where our Ads products have fallen short is in offering sellers a way to promote auction listings on our marketplace — something they’ve been asking for. Inspired by seller feedback, we built Promoted Listings Express to help their auction items stand out among the billions of listings across the eBay marketplace. Auction sellers can now leverage the benefits of Promoted Listings to boost visibility of their listings and help drive views, bids and sales.
Simple and Easy-to-understand. Here’s How it Works:
- List an auction item. Promoted Listings Express is available to eligible sellers in the U.S., the U.K., Germany, Australia, Canada, France, Italy and Spain site who have Auction and Auction Buy It Now listings.
- Review one simple page. It only takes two clicks to adopt Promoted Listings Express. Sellers don’t need to worry about understanding ad rate percentages, keywords or campaign structures/concepts to promote an auction listing.
- Pay an upfront fee to promote your listing. The unique seller fee will be prominently displayed on screen and be based upon a variety of factors, including the item category and auction duration. After reviewing the fee, sellers can launch their promotion in just two clicks.
- Monitor their performance. Sellers can view their Promoted Listings Express ad report on the eBay app to measure the impact the promotion has had on their listing’s visibility. This ad report currently shows the listing’s total impressions, promoted impressions and organic impressions.
Promoted Listings Express was first launched exclusively on eBay’s app, allowing us the opportunity to test usage and gather critical seller feedback. It has since been rolled out across desktop and mobile web, making it easy for sellers to promote their auction listing from any device.
Early seller feedback for Promoted Listings Express has been positive. eBay seller Eric Mentzel of Ekmentz shared with us that he’s seen a rise in views and watchers on his auction listings.“I am selling niche items and the item I have on the promotion already has over 400 views and 32 watchers, which is the highest amount I have ever had on an item before – it shows me the potential for future items.”
What’s Next
Over the next several months, we plan to offer sellers more ways to access Promoted Listings Express and their ad report, in addition to expanding the placements across eBay. These changes will allow more sellers to take advantage of this visibility boost for their auction items and see the impact their promotion is providing.
We’re committed to the growth of our auction sellers. With every addition to our eBay Ads portfolio, we’re continuing to ideate, innovate and refine our products overall with our sellers’ feedback.
Learn more about Promoted Listings Express.
