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7 July 2025 – The global automotive infotainment market is projected to grow from $35.78 billion in 2025 to $58.18 billion by 2032, driven by rising consumer demand for in-vehicle screens, voice assistants, and smart home integration. According to a new analyst note from PitchBook, infotainment systems are emerging as a key battleground for automakers and tech companies competing for driver engagement.
🚗 From Mirroring to Embedded Intelligence
The market’s evolution reflects a shift from basic smartphone mirroring to deeply embedded infotainment ecosystems. These systems now control navigation, media, cabin climate, and telematics, while integrating with external platforms such as smart homes, payment systems, and cloud services.
🌐 China’s Rising Influence
Chinese firms are reshaping the competitive landscape:
- Xiaomi is integrating smart home features into its electric vehicles
- Startups are pioneering AI-powered cockpits with gesture control and adaptive interfaces
Asia Pacific currently leads the market with a 44.87% share, supported by high vehicle production and innovation hubs.
🍏 Mixed Reception for Apple CarPlay Ultra
Apple’s latest CarPlay Ultra rollout has received lukewarm feedback, with critics citing limited customization and integration challenges compared to native systems developed by automakers and regional tech firms.
⚠️ Safety and Design Challenges
As infotainment systems grow more complex, concerns around driver distraction, system reliability, and electrical failures are rising. Manufacturers are investing in redundant safety protocols and user experience testing to mitigate risks.
For full insights, see the PitchBook analyst note and Fortune Business Insights’ market forecast.
