Vodka brand Absolut has unveiled its all-new bottle design, which is available for a limited time only at select alcohol retailers. The 700ml woven bottle will cost $21 and is made with more than 50% recycled glass. The exterior resembles a woven pattern with indentations in a crisscrossing formation. A one-liter size with an RRP of £25.50 will be provided through Costco and Amazon.
There will be shelf barkers, aisle flags, shipper displays, and pallet wraps throughout Costco to accompany the introduction of the new bottle.
“Championing each other’s differences has always been in our spirit and our new limited edition design encapsulates the power of unity to show how mixing the world’s diverse threads together can break conventions and make us stronger,” said Liam Murphy, Brand Director at Pernod Ricard UK and owner of Absolut.
Image Credit: Absolut
