Kaizer Chiefs marketing and commercial director Jessica Motaung feels that the business side of women’s football in Africa needs an overhaul.
Motaung feels that the women’s game needs to take steps towards commercialisation which will allow for professionalisation in turn.
Kaizer Chiefs want to get in on the women’s game
ALSO READ: Can Mamelodi Sundowns title march be stopped?
Despite Kaizer Chiefs not having a women’s team, Motaung is a prominent member of the Confederation of African Football’s (Caf) Organising Committee for Women Football Standing Committee.
One of Kaizer Chiefs’ concerns about stepping into women’s football is the lack of sponsors and the structure of the professional game.
Motaung feels that more needs to be done to attract backers to women’s football in South Africa.
ALSO READ: Orlando Pirates need to find their way to goal
She believes that the key to women’s football growing in South Africa is to attract sponsors who are specifically interested in being attached to women’s football.
“I think it is not sufficient — the league needs evolution, it needs to change, clubs need more rights to invest in and get more partners involved in,” she told TIMES LIVE.
“Those are the discussions we must have with Safa [the SA Football Association] to say how do we have more autonomy in terms of having more sponsors?
ALSO READ: Arthur Zwane needs time to rebuild Kaizer Chiefs
“What are the rights available to us? How do we change the model and make it work for all of us? So that we have clubs that are more sustainable.
“Commercialisation of the game is seen as critical. Fifa have commercialised the game of women’s football. Women’s football at that level where it has its own sponsors.
She also said: “Why can’t Caf have its own sponsors for women’s football? those are the things that we have to look at. And locally, we have to strengthen that as well and I am excited the future.”
Motaung also suggested that Kaizer Chiefs are exploring their options to join the fray with a women’s team.
