Glossier announced its partnership with Team USA for Women’s Basketball at the 2024 Olympics. This collaboration marks a historic moment as Glossier becomes “the first official beauty partner in USA Basketball history and the first women’s specific partnership in nearly three decades.”
As part of this partnership, “Glossier will provide the 2024 USA Basketball Women’s National Team with curated packages of skincare, makeup, and beauty products to support them during their travels in Europe for the Paris Olympics. Glossier’s presence will also be prominent at the USA Basketball exhibition game in London,” showcasing the brand’s commitment to supporting the team.
The partnership extends beyond product gifting, encompassing a range of initiatives “including social media content, out-of-home advertising, and community engagement activities.” These efforts aim to celebrate and support the athletes while highlighting the synergy between Glossier’s brand values and the spirit of the Olympic team.
Image Credit: Glossier
