White Claw newly introduced White Claw Premium Vodka and with the launch of the world’s first Triple Wave Filtered vodka, a range of ready-to-drink White Claw Vodka + Soda cans. These new 100-calorie cocktails are ready to be sipped and savored in summery varieties like Pineapple, Peach, Wild Cherry, and Watermelon.
The velvety finish on the slim vodka soda cans aims to express the ultra-smooth quality of the new spirit used as a base for these cocktails. In fact, White Claw coined the word “smooovest” to describe the ultra-smooth quality of its disruptive vodka, which is made possible with a filtration process that uses immense pressure (equal to three 30-foot waves) to create a vodka with unparalleled flavor, aroma and smoothness.
