While virtual tasting experiences were popularized during the pandemic, this mode of product presentation seems to be here to stay as brands have realized that they can increase the reach of their offerings. On the consumer side, the experience is convenient and comfortable too.
Corto Olive Oil, a California-based brand that is family-owned, lures individuals in with a virtual tasting experience of its own. This one is guided, establishing a stronger connection between the brand and its target audience. Corto Olive Oil invites you to join a certified olive oil expert as they highlight ‘the importance of freshness in olive oil” and narrate the experience of tasting it with educational facts. The virtual tasting experience, of course, comes with a personal tasting kit that is “carefully curated to demonstrate how to detect quality and flavor in olive oil.”
Image Credit: Corto Olive Oil
