Snowboarding retail brand Burton is collaborating with Run DMC to launch a collection of items that comprise snowboards, boots, bindings, apparel, outerwear, and accessories. The inspiration of the collection came from Jam Master Jay of Run DMC and Burton owner Jake Burton passion for snowboarding which was one of the foundations of their friendship. The collaboration is described by them as “their legacy and amplify the connection between hip-hop and snowboarding.”
The starting items available in the collection will begin with Burton’s limited edition collection ‘Mine77.’ The Mine77 x Run DMC features the exclusive ‘DJ Board’ snowboards which are constructed by hand. The snowboard design comes from the use of vinyl records and the packaging follows the design of metal DJ transport cases. The digital auction to purchase these items will commence on February 7th to February 15th with all the proceeds going to the Chill Foundation and the Jam Master Jay Foundation.
Image Credit: Burton
