Fuel Something Bigger is the name of a new campaign by ZOA Energy, the better-for-you energy drink company. The business has celebrated an incredible year in 2022, amassing over $100 million dollars and experiencing growth of over 138%. This testifies to the health-focused sway of consumer interest and demand in all industry categories—whether it is energy drinks or alcohol.
The Fuel Something Bigger campaign marks the launch of new flavors, product enhancements, and even a “reinvigorated can design.” The packaging aesthetic has been overhauled by R/GA and the look features eye-catching and vibrant colors. The formula of ZOA Energy beverages has also been optimized to be healthier. The new version has an increased amount of natural caffeine and Vitamin C. Now, each good-for-you drink will boast 160mg of the former and 90mg of the latter.
Image Credit: ZOA Energy
