If you’re feeling more vengeful than lustful this Valentine’s Day, then Who Gives a Craps’ new ‘Flush Your Ex’ campaign might get your attention.
Who Gives a Crap is a sustainable toilet paper company that is hoping to do even more good this Valentine’s Day. Officially launching on February 8, 2023, the Flush Your Ex campaign allows to you “repurpose” your old love letters as toilet paper. As the brand explains, all you have to do is “send in your old love letters to be upcycled into something useful…” like eco-friendly toilet paper. The result is a win-win situation: consumers are able to get rid of their old love letters and stock their closets full of an essential item in a sustainable way.
Image Credit: Who Gives A Crap, hypebae, flushyourex.whogivesacrap.org
