PepsiCo introduces a new branding for its soda beverage 7Up with the mission to push forth an uplifting energy of the brand overall. This marks the first big rebranding in the past 7 years and it will be rolling out to cans, bottles, and merchandise as well.
The goal was to bring more energy to the brand and play on the idea that the soda is to be ‘uplifting.’ Mauro Porcini, the company’s Chief Design Officer notes that “We wanted to create a new fresh look that was more aligned to the time we live in and the positioning of the brand that is all about being uplifting. This kind of soda is usually something you drink in a joyful moment, so with 7Up it’s always been part of the energy of the brand.”
Image Credit: PepsiCo
