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📍 Washington, D.C., 5 September 2025 — The United States officially revoked its long-standing de minimis import exemption on August 29, following an executive order from President Donald Trump. The policy change eliminates duty-free treatment for goods valued under $800, significantly altering the cost structure for cross-border e-commerce.
Previously, the exemption allowed companies to ship low-value items directly to U.S. consumers without paying tariffs or undergoing full customs scrutiny. This loophole was widely utilized by East Asia-based platforms such as Shein and Temu, which together accounted for over 30% of daily de minimis shipments.
With the exemption now suspended for all countries, a broader range of retailers must reassess their logistics and pricing strategies. Affected companies include luxury brand conglomerate Tapestry—owner of Coach and Kate Spade—as well as online marketplace Etsy. Both have issued statements outlining anticipated cost increases and operational adjustments.
Industry analysts warn that the sudden shift may lead to supply chain disruptions, higher consumer prices, and reduced competitiveness for smaller sellers reliant on international sourcing. The move is part of a broader effort to tighten trade compliance and bolster domestic manufacturing.
