German chocolate brand Ritter Sport has unveiled a new ‘Vegan Tower’ exclusive to travel retail. Three different flavors of non-dairy, almond-based chocolate with 100% certified sustainable cocoa are available in the bundle. ‘Vegan Tower’ is now introducing two new flavors for the domestic market called the ‘Roasted Peanut’ and ‘Salted Caramel’ bars. The new brand, which launches in travel retail in March, caters to consumers looking for snacking and gifting choices on the go.
As Ritter Sport continues to expand into the vegan market with its vegan chocolate offerings, the brand is showcasing the appeal of vegan and vegetarian products amongst consumers.
“It makes sense to expand our travel retail offer, not just with a vegan offer, but one which has additional appeal by being exclusive to the channel,” said Nicole Miltenberger, Ritter Sport’s Marketing Manager for Global Travel Retail.
Image Credit: Ritter Sport
