Dutch low-cost carrier Transavia has begun a three-month trial of the AirFi box, which will enable passengers to access and buy inflight entertainment content and order food & beverages from their seats.
Transavia is trialling AirFi’s solution onboard its Boeing 737 aircraft based at Rotterdam The Hague Airport.
AirFi is committed to creating a truly successful “Mall in the Sky” experience for Transavia and is using the trial to research factors, including passengers’ willingness to pay and conversion rates, to further optimise the platform for the airline while delivering value-added products and services for travellers. In addition to passengers being able to order food & beverages to their seats from their own personal mobile devices, a broad selection of new-release films from Hollywood and around the world are being made available for purchase via the AirFi streaming platform.
“It’s a great pleasure to be working with our long-standing partner Transavia at their Rotterdam base, which is just a stone’s throw away from our HQ,” said Job Heimerikx, CEO, AirFi. “We are excited to see how passengers interact with our ‘Mall in the Sky’ concept, which we designed to simultaneously enhance the passenger experience and airlines’ ancillary revenues. Transavia has always been at the forefront of these kinds of innovations, so we are looking forward to delivering a highly professional pilot for them.”
