These days, we can’t imagine our lives without our mobile phones. The use of mobile apps has increased over the last decade and sped up after the pandemic. According to Statista, there were 7 billion mobile users around the globe in 2021. And it is predicted that this number will grow as people can access technology more easily these days.
Developers are continuously trying hard to create more advancements as the world has moved to mobile-first digital services. Now, each and every industry looks to integrate the latest mobile application development innovations into their business and expand their business to reach the optimum targeted audience.
Let’s see how mobile apps are redefining businesses and what mobile app advancements are in trend in 2023!
How Mobile Applications Are Transforming Businesses
Nowadays, the smartphone is the thing that unlocks digital media success. Basically, it changes operating models, business models, and marketplaces wonderfully. According to Statista, mobile app market revenue is predicted to reach $469 billion by 2022.
Mobile phones provide user-friendly services for both business and personal uses. With the advancement of different technologies, multi-camera support, and quicker, multithreaded processors, businesses have started to depend on mobile applications.
Moreover, users choose Android and iOS-based marketplaces nowadays. Artificial Intelligence (AI) is a common theme seen in the mobile app marketplace. It makes workflows more seamless.
Mobile applications help businesses enhance their client service. For example, you can retain more clients and increase loyalty by offering your clients a feasible way of accessing data about your products or services, scheduling appointments, or tracking their order status.
Furthermore, mobile apps let you cross-sell and upsell your products or services by giving clients pertinent details and offers when needed. So another significant benefit of mobile app development is that you can gather essential client information.
You get to know about your clients’ choices and requirements by tracking their use of your app. This information will further help enhance your marketing strategy and better promote your products or services.
Now that you know how mobile apps are transforming different businesses, let’s discuss the latest innovations in the mobile app development sector!
10 Major Innovations in Mobile Application Development
Although many new innovations in mobile app development are evolving this year, we chose these ten major ones after conducting a comprehensive, fact-based study.
1. Mobile Wallets
Mobile wallets like Samsung Pay, PhonePe, Google Pay, and Apple Pay are in vogue. According to the latest report, mobile wallet transactions are predicted to reach $13.98 billion in 2022. Hence, we expect the mobile wallet market to double this year.
Smartphone users are gradually choosing mobile transactions. Moreover, they are dependent on app functions for payments on connected wearables. Therefore, every mobile app will have to depend on a mobile wallet in the coming years.
Wallet integration must be an essential feature of app development in 2022. This is because we expect that mobile wallet transactions will increase considerably in the future.
2. Beacon Technology
According to Statista, there were more than 230 billion mobile app users in 2021, which is predicted to increase in the future. Since many people use apps daily, businesses desperately seek to create their own apps. However, it isn’t easy to know where to begin, as there are many options available.
Beacon technology is one of the most innovative technologies in mobile app development. It enables businesses to convey essential notifications and messages to clients depending on locations. For instance, a retail shop can use this technology to notify nearby clients about the latest deals and discounts.
Beacon technology is a vital tool. Businesses that can reap its benefits are expected to be in a strong position in the future. As per the Statista report, the beacon technology market is growing at a compound annual development rate of 59.8%. The predicted market value will reach $56.6 billion by 2026.
3. Predictive Analytics
It is another innovation in the mobile app development sector. By supporting technology for data mining, artificial intelligence, and modeling, predictive analytics can predict events using data. Netflix has been one of the tech giants supporting predictive analytics for years.
Predictive analytics is being applied at a more mainstream level this year for many mobile applications. The main reason is to improve an app’s UI/UX. In addition, OTT and eCommerce platforms leverage it because they use current client data to provide information about their preferences, dislikes, habits, etc. Moreover, this technology helps tailor product recommendations.
Predictive analytics can help organizations benefit from customer data to measure their activities, identify notifications with a great response to tailor the user experience, and recognize pages with the lowest client retention rate.
A statistical report says that 80% of clients can purchase from an online shop that customizes their experience using predictive analytics. Moreover, this technology has helped many online platforms increase their sales by 35%.
4. Super Apps
The approach of one app and one purpose has been changed for mobile app development companies. Now organizations are moving from single-purpose apps to multi-purpose apps. Such applications are known as “Super apps.”
We have seen how Facebook has expanded beyond being a social network. Currently, it provides marketplaces where you can sell or purchase products. Likewise, now you can make payments and pay bills from Amazon aside from online shopping.
Since everybody looks for convenience, super apps are one of the best innovations in the mobile app development industry that we must look forward to this year.
5. P2P Mobile Apps
P2P mobile apps are another innovation in the mobile app development industry. As per eMarketer’s prediction, the projected value of P2P mobile payment transactions will reach $612.23 billion by 2023. Therefore, there is enormous scope for these apps.
P2P mobile apps are becoming popular among individuals and businesses due to their convenience. Buyers can pay fast, and sellers can get paid directly into their accounts. The types of P2P mobile apps that you can see this year are:
- Cryptocurrency wallets
- Social hubs with in-built payment features
- P2P applications that include banks as payment parties
- Self-reliant providers that are providing their payment systems
- Mobile operating systems with in-built payment systems, such as Google Pay, Samsung Pay, Apple Pay, etc.
6. Instant Apps
You may have seen the arrival of instant apps a few years ago. However, you will see an increase in the use and development of Android Instant Apps this year. Android Studio enables developers to create instant apps to enhance their app discovery. Therefore, users can just click on the “try now” button to try the app without installing it.
Due to their size restriction, instant applications will not be a complete app version. However, we expect that these restrictions could change in the future.
Since app users expect a better experience, allowing them to try an app without even installing it is a great approach. If you are building Android apps this year, you must have an instant version.
7. Artificial Intelligence and Machine Learning
Last year, AI (Artificial Intelligence) brought many exciting things. We have seen the fantastic success of FaceApp and MyHeritageApp. The realistic animations of these apps brought them ground-breaking success.
Apart from these apps, we found Google introducing new features to Google Maps that use AI to boost the user experience. Live View is one feature that provides users with AR navigation in huge indoor areas. Google also uses artificial intelligence to recommend less carbon-intensive paths for reduced fuel consumption by optimizing directions.
Both AI and ML (Machine Learning) have been one of the topmost innovations for some years. But these technologies are going to see a rise this year and beyond.
Since they provide many perks to help businesses enhance their operations and better serve their clients, businesses must include AI and ML in their mobile app development plans for this year and beyond.
8. 5G Technology
5G technology is one of the latest innovations in the mobile app development sector. This wireless network is highly popular in all industries. 5G is the rise of excellent connectivity practices that provide mobile apps with some valuable features and purposes without hampering their functionalities. Using this technology properly enhances your app development process.
This next-gen wireless technology provides 100 times faster speed than 4G LTE. Therefore, it brings some great possibilities for the app development sector. Also, 5G enables businesses to create more engaging AR and VR experiences, provide clients with real-time data and analytics, and build new efficacy in their functions.
Since 5G technology is becoming more popular this year, we expect to see more transformative and innovative 5G-enabled apps. Therefore, keeping updated on this latest technology trend will be more critical for businesses that need to progress this year and ahead.
9. Wearables
Wearable technology has been a trend for many years. We cannot call it a breakthrough, as we have already seen fitness bands, trackers, and smartwatches. However, wearables are going to get more possibilities for achievement this year.
The constant growth of wearables shows that this innovation will change the way of mobile application development. For example, Apple declared something great about the app and wearable integration at WWDC 2019.
WatchOS 6 has brought the App Store to the Apple Watch. As a result, independent applications are being developed, particularly for these gadgets. This has opened a great scope for content creators and app resellers.
This year, we expect to see more mobile applications built with wearables. Users will get the scope to download many apps straight from their smartwatches, fitness bands, or trackers.
10. Blockchain Technology
During the boom of cryptocurrency, we came to know about blockchain technology. However, now this technology has emerged a lot, and you can apply it in several areas. It is developing significantly, and we can predict it will generate $20 billion in revenue by 2024.
Blockchain has an essential role in mobile app development. Decentralized applications are in demand these days. There are more than 80 million blockchain wallet users, and mobile wallets are the most popular.
We can also see the use of blockchain technology in currency converters for securing digital identity, tracking digital assets, and keeping track of loyalty programs.
This innovation is becoming more popular with anti-piracy software, tools to moderate elections, BaaS (Blockchain as a Service) platforms, and intelligent contracts in 2022 and beyond. Also, we can use this technology in mobile payment and mobile commerce applications to prevent fraud.
Future of Mobile App Development
Technological advancements are continuously evolving and hitting the shelves every year. An extensive array of technologies like AI, ML, 5G, AR, VR, Wearables, Beacon, IoT, Blockchain, Super Apps, Instant Apps, etc., is revolutionizing the mobile app development industry. Moreover, they are bringing plenty of new stipulations for app developers.
Therefore, keeping up with the latest mobile app development innovations is necessary to deliver feature-rich, innovative apps. It is rather essential for a successful mobile app launch. Also, search for a reliable mobile app development partner to make your app idea real.
Featured Image Credit: Provided by the Author; Thank you!
