Togg, Turkey’s homegrown electric vehicle (EV) brand, has solidified its position as the dominant player in the country’s electric car market. According to data released by the Automotive Distributors’ and Mobility Association (ODMD), Togg ranked first in the Turkish EV market for the January to October 2024 period, with an impressive 31% market share and 20,140 units sold.
This marks a significant achievement for Togg, which was launched with the aim of reducing Turkey’s reliance on foreign car manufacturers and promoting homegrown innovation in the electric mobility sector. As the only Turkish EV manufacturer, Togg’s rise to the top of the market demonstrates the growing demand for locally produced, environmentally friendly vehicles in Turkey.
Tesla and BMW Follow
Behind Togg, Tesla ranked second with 7,367 units sold, while BMW came in third with 6,576 units sold in the same period. Both U.S. and German automakers continue to play a strong role in the Turkish EV market, but Togg’s performance indicates a strong national preference for homegrown options.
Tesla, renowned for its leadership in the global electric vehicle market, remains a significant player in Turkey, benefitting from its brand recognition and the increasing adoption of EVs worldwide. However, the fact that Togg managed to surpass Tesla and BMW in sales is a noteworthy milestone for Turkey’s automotive industry, which is becoming more competitive in the global EV space.
Other Key Players in the Market
Rounding out the top four is KG Mobility, the parent company of Ssangyong, which also operates in the Turkish market with electric models. KG Mobility ranked fourth in the Turkish EV market, continuing to show the appeal of foreign EVs in the region, alongside the local success of Togg.
The increasing number of EV sales in Turkey is part of a broader trend in the automotive sector as global demand for cleaner, more sustainable vehicles rises. The Turkish government has been pushing to reduce its carbon footprint, and the growth of local EV manufacturers like Togg aligns with these national goals.
The Rise of Togg
Togg’s success has been attributed to several factors, including its advanced technology, attractive pricing, and strong local manufacturing base. As Turkey’s first homegrown electric vehicle manufacturer, it has benefited from government incentives and growing consumer interest in sustainable transportation. Togg’s ability to capture 31% of the market in just a few years showcases the potential of Turkey’s domestic automotive sector to thrive in the transition to electric mobility.
With the growing popularity of electric cars globally, the competition in the Turkish EV market is expected to intensify. As more manufacturers, both domestic and international, introduce electric models, Togg will need to continue innovating and meeting the evolving needs of Turkish consumers to maintain its leading position.
For more details, you can find the official report from the Automotive Distributors’ and Mobility Association (ODMD), or follow updates from the Turkish automotive industry.
