Today we’re excited to announce eBay Evo, eBay’s new brand and design system. eBay Evo represents a significant evolution of eBay, aimed at enhancing the customer experience through a modern and simplified approach, ensuring a consistent global presence.
The launch of eBay Evo marks a significant milestone, representing years of dedicated in-house work to deliver a cohesive story across our global experiences while allowing flexibility to adapt for local markets and audience relevance. This announcement is not just a reflection of past achievements but also a celebration of the path eBay is set to continue on, driving innovation and enhancing user experiences for years to come.
The ongoing evolution of eBay through the Evo initiative aims to keep the platform innovative and relevant to the needs of its users. This includes a continuous cycle of learning, product development, and enhancement to foster a delightful discovery experience for eBay enthusiasts globally. eBay’s approach with Evo is to humanize and simplify interactions, making the platform more engaging and accessible to a broad audience.
Accessibility has been a central focus, with the integration of the Include accessibility annotations Figma plug-in, which is also available to the public. This underscores eBay’s commitment to inclusive design practices that ensure our platforms are accessible and engaging for all users.
This initiative has culminated in the creation of the eBay Playbook, a comprehensive guide designed to empower our internal teams and agency partners with over 280 pages of guidance, more than 2,700 images and videos, and interactive tools for color selection, type testing, iconography, and accessibility.
Our strategy ensures consistency across our universe of touchpoints, enhances the shopping experience with a feeling of love and discovery, and puts our customers at the center of the eBay story. Our new brand strategy comes to life within a new creative platform: Things.People.Love.
You can read more about eBay Evo on the Playbook site.
