The branding showcases fresh tea leaves and flavor ingredients, where applicable, which are paired with crisp colors and finished with the brand’s recognizable logo. The branding also coincides with a reformulation for the Lipton Lemon and Lipton Peach, which now feature 33% less sugar while the Lipton Green Mint & Lime has 29% less sugar. The branding will be observed on 500ml bottles that come with a suggest price point of £1.85 each.
A spokesperson spoke on the new Lipton Ice Tea branding saying, “Half of shoppers say they are actively reducing the amount of sugar they consume which makes it the perfect time for Lipton’s relaunch. The new and improved drinks will maintain Lipton’s refreshing fruity taste and offer shoppers a lower sugar alternative, without compromising on great flavour.”
