Sydney Airport provides “cohesive, high-quality shopping experience” with first ‘department store’ concept for domestic terminals

Sydney Airport and Heinemann have unveiled a ‘department store’ concept for the domestic terminals T2 and T3, which is scheduled to open in July 2023.

The concept spans more than 2,270sqm across both terminals – 1,765sqm in T2 and 506sqm in T3 – and will offer a full suite of fashion, accessories, watches, jewellery, perfumes, cosmetics, skincare, confectionery and wines and spirits.

A mix of iconic Australian brands and international bestsellers will be available across both terminals, with the retail mix curated to reflect each terminal’s passenger base.

“The retail experience in our T1 international terminal is amongst the best in the world and I’m excited that we are now able to bring a similar experience to domestic passengers,” said Mark Zaouk, Executive General Manager – Commercial, Sydney Airport. “Heinemann delivered a strong vision for what we wanted to achieve, and it was a natural fit to extend our partnership to T2 and T3 to provide a cohesive, high-quality shopping experience across the airport.”

Heinemann will operate the stores on a five-year concession, expanding its footprint from its current duty free concession, which runs to 2029 at the T1 international terminal.

“Our new domestic concession in Sydney is a step-change in our regional business model and is a huge opportunity to engage with customers well before and after they actually travel, reinforcing our goal to be a valuable travel companion,” said Marvin von Plato, CEO, Heinemann Asia Pacific. “This also represents a natural extension of our relationship with our brand partners into the domestic market.”

Heinemann’s full domestic airport product assortment will be available on its web shop, and the retailer will deploy its Heinemann & Me loyalty programme in its domestic airport stores, creating a seamless retail experience for connecting passengers moving from terminal to terminal. Heinemann will offer Australia-wide home delivery services. Its domestic terminal shops will also offer click-and-collect services along with its international duty free shops.

“The possibilities in a domestic retail offer are extremely exciting – we are now able to offer more brands and value-added services like home delivery, all enhancing the customer experience,” said George Tsoukalas, Managing Director, Heinemann Australia. “We are also thrilled to pioneer this new concept in Australia, which we know customers will love. This new concession is the fruit of the great trust and collaboration we have built with Sydney Airport in our duty free business and we are delighted to have the opportunity to deepen our partnership with them.”