The product comes in four flavors including Birthday Cake, S’mores, Cookies ‘n Creme and Cinnamon Toast Crunch, which all feature a soft marshmallow base covered in their respective coating. The inside also boasts a flavor-focused filling that balance out with the textural exterior. The product is a smaller take on its previous version that’s perfect for impromptu snacking moments and is available now at Walmart locations with distribution expanding throughout the remainder of the summer.
CEO and Founder Michael Tierney commented on the Stuffed Puffs Filled Marshmallow Bites saying, “We’ve really changed the way people think about marshmallows since our launch. Traditionally marshmallows have been used as an ingredient, versus enjoyed on their own. With Stuffed Puffs, we’ve shifted the consumer perception, and turned marshmallows into a treat people are enjoying straight out of the bag. To take it one step further, we made the necessary investments in our state-of-the-art facility to miniaturize our current products and bring Bites to life.”