The Postseasoning: The Chip snack chips have been debuted as a follow-up to last year’s Postseasoning spice blend that aim to provide ample flavor in a crunchy snack. The chips are crafted with wavy potato chips that have been covered in a blast of the namesake Postseasoning flavoring to give them a sweet yet slightly spicy taste. The snack features the flavors of salt, onion, garlic, gochugaru, paprika, cayenne and black paper to follow on the seasoning from 2022 crafted in partnership with Arts & Letters Co.
The Postseasoning: The Chip snack chips will not be available for fans to purchase, but will rather be handed out from February 9 through 12, 2023 during Super Bowl LVII. The snack comes as part of an unexpected marketing endeavor for the brand to surprise and delight fans at the big game.
Image Credit: ESPN