KP Snacks has launched a new flavor for its Popchips brand called Popchips ‘Hot & Spicy.’ The new flavor, packaged in a beige bag with the Popchips logo and spicy pepper imagery, transforms the beloved snack using the delicious heat of chili peppers. Popchips ‘Hot & Spicy’ will be available in retailers starting in the middle of February in two sizes: a 23g single format with an RRP of £1 and an 85g sharing format with an RRP of £2.25. The snack is suited for vegetarians and vegans and has fewer than 100 calories per serving.
“We are really excited to be expanding the Popchips portfolio with such a punchy flavour, that is set to bridge the gap between mainstream and better for you by appealing to shoppers looking for a light snack with a real flavour kick. With both the spicy flavour profile and healthier snacking segment growing, Popchips Hot & Spicy is well positioned to drive sales for retailers,” said Dayna Riordan from Popchips.
Image Credit: Popchips
